The messaging landscape is experiencing its most significant transformation since the advent of SMS. Juniper Research has found that RCS business messaging traffic will reach 50 billion messages globally in 2025; Apple’s first full year of support for the technology. This represents a single-year growth from 33 billion in 2024. More importantly, global operator revenue from RCS business messaging traffic will grow from $1.3 billion in 2023, to $8 billion in 2025.

For RCS business messaging aggregators, this represents more than just market growth—it’s a fundamental shift in messaging economics. Apple’s entry has eliminated the primary enterprise objection to RCS adoption, creating unprecedented demand for cross-platform messaging solutions.

Dotgo, as the world’s only RCS-first company processing over 10 billion messages globally, has been at the forefront of this transformation, connecting businesses across 70+ carriers worldwide. The question for aggregators isn’t whether to embrace this opportunity—it’s whether you’ll position yourself before competitors saturate the market.

Apple’s iOS 18 Creates the Cross-Platform Breakthrough Aggregators Need

The transformation has been dramatic. Industry reports indicate a significant increase in RCS adoption as part of omnichannel messaging strategies, with the technology now appearing in top messaging combinations across industries after being largely absent from enterprise considerations in previous years. The catalyst was clear: Apple rolled out support for RCS with the release of iOS 18 in September 2024, enabling Rich Communication Services as a native channel on both Apple and Android devices with the potential to match SMS reach while offering enhanced messaging features.

The regional impact speaks to enterprise appetite for RCS business messaging. Following Apple’s iOS 18 release in September 2024, global RCS traffic patterns showed dramatic increases when comparing the first quarter of 2025 with the final quarter of 2024, with North America experiencing particularly significant growth in RCS adoption.

For aggregators, this eliminates the “iOS problem” that killed enterprise deals for years. Enterprise clients who previously rejected RCS due to incomplete reach are now actively seeking implementations. The global RCS connectivity spanning 70+ carriers through platforms like Dotgo means aggregators can finally deliver truly universal business messaging solutions. Ready to capitalize on this surge in enterprise demand?

Why Multi-Channel Platforms Struggle with RCS Economics

Here’s the reality most aggregators face: adding RCS as another channel to existing SMS platforms creates unexpected operational complexity. Unlike SMS, which has standardized pricing and delivery models across carriers, RCS business messaging introduces variables that multi-channel platforms struggle to optimize.

The fundamental challenge lies in billing models. Operators face a significant challenge in properly monetizing the emerging RBM market. Differently from SMS, where all traffic is charged on a transaction basis, RCS conversational messages allow more fragmented commercial models. This carrier-level complexity trickles down to aggregators who must now manage:

• Different pricing structures across carriers (per-message vs. session-based vs. engagement-based)
• Variable delivery confirmation models that go beyond simple SMS delivery receipts
• Rich media handling costs that don’t exist in SMS workflows
• Carrier verification processes that require different documentation and approval workflows than SMS

RCS aggregator platform challenges become amplified when you’re trying to bolt RCS onto infrastructure designed for simple SMS routing. Aggregators find themselves managing multiple carrier relationships with different technical requirements, billing cycles, and feature sets—turning what should be a revenue opportunity into an operational burden.

Dotgo’s RBM Hub eliminates these retrofit challenges for aggregators. With a single contract through the RBM Hub platform, aggregators can send RCS messages across 70+ carriers globally, allowing them to focus on serving their enterprise clients rather than managing multiple carrier relationships and backend infrastructure complications.

Dotgo’s Infrastructure Advantage: Speed and Scale Without Complexity

The market opportunity is clear, but execution speed determines market share. Juniper Research forecasts that by 2025, Apple’s support of RCS will help add 900 million new active users to the channel and increase global operator revenue from RCS business messaging traffic by 500%. For aggregators, this creates pressure to deliver RCS capabilities quickly while competitors are still building infrastructure.

Traditional Implementation Reality:

• Multiple carrier negotiations spanning months per market
• Separate technical integrations for each operator relationship
• Custom billing reconciliation systems for different pricing models
• Ongoing carrier relationship management overhead

Dotgo’s Unified Approach:

• Single contract providing immediate access to 70+ carriers
• Unified API regardless of destination carrier or market
• Consolidated billing across 20+ countries
• Zero ongoing carrier relationship management required

Our RCS aggregator platform transforms time-to-market from a competitive disadvantage into an advantage. While competitors navigate complex carrier onboarding processes, Dotgo enables aggregators to respond to enterprise RFPs with confidence, knowing infrastructure can support immediate deployment.

The technical requirements are straightforward: RESTful API integration, webhook endpoints for delivery tracking, and JSON message formatting—all compatible with existing SMS workflows. This means aggregators can offer RCS business messaging without rebuilding their core platforms.

2025 Market Timing: The Window for Premium Positioning

The implementation timeline is more critical than most aggregators realize. Q2-Q3 2025 represents peak opportunity as Apple continues expanding RCS business messaging capabilities. 9to5Mac expects it to arrive during the iOS 19 cycle, referring to enhanced security features that will address remaining enterprise compliance concerns.

Enterprise budget cycles align with technical maturity in Q4 2025, when companies typically finalize messaging platform decisions for the following year. End to end encryption using MLS was added to the RCS standard in March 2025, but has not been implemented yet, indicating that security enhancements will further accelerate enterprise adoption once implemented.

Critical Success Factors:

• Infrastructure readiness before enterprise evaluation cycles begin
• Carrier coverage spanning primary markets where enterprise clients operate
• Billing transparency and predictability for aggregator margin planning
• Compliance documentation for regulated industry requirements

Dotgo’s proven RCS infrastructure ensures aggregators can commit to enterprise clients confidently, knowing the platform scales globally and handles compliance requirements across multiple jurisdictions.

Secure Your Position in the $8 Billion Market

The $8 billion RCS business messaging opportunity has created a compressed timeline where early positioning determines long-term market share. Apple’s catalyst has accelerated enterprise adoption, creating immediate demand while carrier partnerships remain available.

The competitive dynamics favor action:

• Enterprise clients are actively evaluating RCS solutions now
• Carrier partnerships remain available before exclusive arrangements emerge
• Market education investments benefit early movers disproportionately

Dotgo’s RBM Hub delivers enterprise-grade infrastructure spanning 70+ carriers through a single contract. While competitors retrofit existing platforms, our purpose-built approach provides the reliability and global reach that aggregators need to capture enterprise accounts.

Schedule a consultation to discuss your RCS business messaging requirements and gain immediate access to Dotgo’s RBM Hub platform. Secure your share of the $8 billion opportunity before premium positioning becomes unavailable.