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Building for RCS? A Quick Guide for ISVs, Aggregators, and Developers
Learn how RCS empowers ISVs, developers, aggregators to help brands drive engagement and get higher ROI.
Author
CHRISTOPHER FREITAS Manager - Product Marketing
Updated OnJan 21, 2025
Duration6 mins read
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Traditional SMS is quickly becoming outdated, and Rich Communication Services (RCS) is the future of business messaging. For ISVs, aggregators, and developers, this presents a lucrative opportunity to provide brands with a highly interactive messaging solution that drives engagement and revenue. RCS empowers brands to create richer, more engaging experiences for their customers, leading to increased conversions, improved brand loyalty, and greater ROI.
In this blog post, we’ll explore the compelling benefits of upgrading to RCS and the higher ROI you can gain by easily integrating RCS into your existing platforms.
What is RCS Messaging?
RCS offers a significant upgrade over traditional SMS, empowering brands to create richer, more interactive experiences within their customers’ native messaging apps. With features like rich media, interactive buttons, branding options, and chatbots, RCS enables businesses to:
Boost customer engagement: Deliver more compelling and informative messages.
Drive conversions: Simplify customer journeys and make it easier for users to take action.
Build stronger brand identity: Increase trust and recognition with branded messaging.
Improve efficiency: Automate tasks and streamline customer service with chatbots.
Understanding the Cost-Benefit Analysis of RCS
If you are thinking of starting with RCS solutions, then here’s a breakdown for ISVs, aggregators, and developers to help you make a decision: Costs for ISVs, Aggregators, and Developers:
Development and Integration: Building and integrating RCS capabilities into your platform and offering will require development resources. However, a quicker way to start your RCS journey is to partner with a reliable and experienced RCS platform provider like Dotgo.
Dotgo’s platforms has been delivering RCS messages across the globe since the start of the RCS journey. With our easily integrable APIs, you can jumpstart your RCS in record time and gain an edge over your competitors.
Maintenance and Support: Ongoing maintenance, help with the onboarding and verification process, updates, and customer support for your RCS solutions will factor into the overall costs.
Benefits for ISVs, Aggregators, and Developers:
New Revenue Streams: Offering RCS solutions opens up new opportunities to generate revenue. You can either sell Rich Business Messaging (RBM) to your clients as a complementary service to SMS or get them to upgrade their SMS traffic to RCS.
Competitive Advantage: Being an early adopter and provider of RCS solutions gives you a competitive edge in the market. With Apple now supporting RCS, brands have an opportunity to reach all their consumers on a single platform. Being a first-mover in an increasing demand market offers RCS providers a first-hand opportunity to have a larger revenue share.
Increased Customer Value: RCS enhances the value proposition of your platform or offering, attracting more customers and increasing customer satisfaction.
Future-Proofing Your Business: Aligning with the future of business messaging positions your company for long-term growth and success.
Communicating the Value Proposition to Brands
When presenting RCS solutions to brands, focus on how it can help them achieve their business goals. Quantify the potential ROI by highlighting:
Increased engagement and conversion rates
Improved customer lifetime value
Cost savings through automation and efficiency
Access to valuable data and insights
By clearly demonstrating the value proposition of RCS, you can empower brands to embrace this next-generation messaging technology and drive significant returns for your own business.
RCS in Action: Real-World Use Cases Across Industries
RCS is transforming how brands connect with their customers across various industries. Here are some real-world examples of how businesses are leveraging RCS to achieve their goals:
How RCS Transforms Business Communications
Retail and Ecommerce:
Personalized Product Recommendations: Send targeted offers with rich visuals and “Buy Now” buttons to drive sales.
Order Updates and Delivery Notifications: Provide real-time updates with interactive maps and delivery confirmation options.
Customer Support and FAQs: Use chatbots to answer common questions and resolve issues instantly.
Appointment Scheduling and Reminders: Allow customers to easily book appointments with financial advisors through interactive calendars.
Personalized Financial Advice: Deliver customized financial insights and recommendations based on customer data.
Travel and Hospitality:
Booking Confirmations and Itinerary Updates: Provide detailed travel information with interactive maps, boarding passes, and check-in reminders.
Concierge Services and Support: Offer real-time assistance with booking changes, local recommendations, and travel tips through chatbots.
Personalized Travel Offers: Send targeted promotions and deals based on customer preferences and travel history.
Healthcare:
Appointment Scheduling and Reminders: Reduce no-shows with automated appointment reminders and confirmations.
Prescription Refills and Medication Reminders: Simplify medication management with automated refills and dosage reminders.
Patient Education and Support: Provide valuable health information and support through interactive guides and chatbots.
These examples demonstrate the versatility and power of RCS across diverse industries. By showcasing these use cases to brands, you can inspire them to explore the possibilities of RCS and unlock its full potential for their business.
Building for the Future: A Quick Guide for ISVs, Aggregators, and Developers
Technical Foundations: Familiarize yourself with the technical underpinnings of RCS, including the GSMA Universal Profile and key protocols.
Market Dynamics: Stay informed about the latest trends, partnerships, and advancements in the RCS ecosystem.
Competitive Analysis: Analyze existing RCS solutions and identify opportunities to differentiate your offerings.
Developing RCS Solutions:
Platform Integration: Explore different approaches to integrating RCS into your platform, such as using APIs, SDKs, or partnering with RCS providers like Dotgo.
Feature Development: Design and develop features that leverage the unique capabilities of RCS, such as rich media, interactive buttons, and chatbots.
User Experience: Prioritize a seamless and intuitive user experience across different devices and operating systems.
Go-to-Market Strategy:
Target Audience: Identify your ideal customer profile and tailor your messaging and offerings to their specific needs.
Value Proposition: Clearly articulate the value proposition of your RCS solutions and how they can help brands achieve their business goals.
Marketing and Sales: Develop a comprehensive marketing and sales strategy to reach your target audience and promote your RCS solutions.
RCS will revolutionize business messaging, and ISVs, aggregators, and developers have a unique opportunity to lead the charge. So, if you are thinking about offering RCS and don’t know where to begin, then reach out to our experts and Dotgo and let’s jumpstart your RCS journey.
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